YouTube backed itself into a corner with Logan Paul and PewDiePie

YouTube surprised everyone last week by releasing Logan Paul’s premium movie, The Thinning: New World Order, a high-gloss YouTube Red film that had previously been put on indefinite hold after the star filmed a dead body in Japan. The release has been controversial because it not only seemed like YouTube was rewarding a problematic creator, but also that the company treats Logan Paul differently than other YouTubers.

Days after Logan Paul’s suicide forest controversy broke out, YouTube reprimanded the vlogger by slashing his advertising prospects on the platform, as well as indefinitely delaying the release of Thinning: New World Order. Since then, Paul has embarked on a redemption tour that more or less allowed him to continue business...

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