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5 AI-powered consulting startups to watch

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Aily Labs CEO Bianca Anghelina and Tanmai Gopal, CEO of PromptQL. Ruder Finn; Bonfire Partners AI is transforming the consulting industry with new tech startups in Silicon Valley. These startups aim to help companies manage data and optimize technology using AI. These four companies have collectively raised over $300 million. AI is upending a business that hasn't changed in generations. Over the past year, a new wave of consulting tech startups has emerged in Silicon Valley. These companies are helping clients manage their data, make better decisions, and optimize their technology, all through the use of AI. While some on the list are not shy about their ambitions to eventually take a slice of business from the Big Four or the MBB, others are looking to complement the established players' work. Business Insider asked a handful of investors to identify a few of the most promising startups to watch in this emerging category of consulting tech. Here are five AI-powe...

NeeDoh squishies have gone viral. 'It wasn't intentional,' the CEO tells me.

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The Nee Doh gumdrop squishy has a very pleasant handfeel. Katie Notopoulos / Business Insider NeeDoh squishies have gone viral on social media over the last few months. They're made by Schylling, a 50-year-old Massachusetts company that makes vintage-style toys. NeeDohs are now hard to find. Now, there are knock-offs and huge prices from resellers. Courtney Sullivan, a lawyer in Scottsdale, Arizona, was tasked with a mission: Her nieces in Texas wanted NeeDoh squishies, but their dad (her brother) discovered they were sold out everywhere he looked. Luckily, Sullivan found some in a local store and mailed them over state lines to her nieces. NeeDohs, colorful rubbery balls and cubes of varying textures, have gone viral on social media — and the demand is outpacing supply. It's caused a mini- Labubu effect : Kids (and parents and aunts) are desperate to find them in stores, while knock-offs flourish and resellers jack up prices on the real thing. The "Nice Berg...

A Columbia economist explains how the Iran war could hurt an already-fragile private credit market

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Blue Owl Capital Brendan McDermid/Reuters Columbia economics professor Brett House says the Iran war poses risks to private credit. The industry is already in a tenuous position amid a run of redemption requests. House says he's worried about slowing economic growth and tightening macro conditions. The Iran war's immense impact on markets hasn't eased up in recent days. Tensions spiked anew on Thursday, pushing oil sharply higher and stocks lower . But Brett House, an economics professor at Columbia, is focused on a different part of the market: private credit. He sees a convergence of conditions that could further compromise the already-fragile industry. "I'm concerned about the possible imbalances, bubbles and weaknesses that may exist in private credit markets, which are opaque and do not price and mark to market on a regular basis to ensure easy monitoring of those imbalances," House told Business Insider. He continued: "The combination of...

Best Peacock promo codes we've tested in April 2026

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When you buy through our links, Business Insider may earn an affiliate commission. Learn more Peacock is touting 15,000 hours of on-demand content at launch. Peacock Update: After scouring the internet for Peacock promo codes, we've found no active coupons at this time. We'll continue to keep an eye out for new discounts and update this page accordingly, so keep checking back. In the meantime, you can learn more about saving with Peacock's annual plans and bundles below or head back to checkout . Over the years, Peacock has proven its worth as one of the best streaming services , thanks in no small part to its always-expanding slate of content, from network classics to new streaming originals. Fans of NBC mainstays like "Parks and Recreation" and "Law & Order: SVU" will find lots to love on the NBCUniversal app, but there's also a treasure trove of content for reality TV and sports fans. Peacock offers a variety of plans to fit any type...

I tried Shake Shack's new Clubhouse Pimento Cheese menu. It puts a fun spin on a classic Masters snack.

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The Clubhouse Pimento Cheese Burger and the Clubhouse Pimento Cheese Chicken Sandwich. Gabbi Shaw/Business Insider Shake Shack debuted a new menu on March 31: the Clubhouse Pimento Cheese menu. It includes two new sandwiches and a new side for the chain's chicken bites. I tried the new items and left with a new pimento obsession. Little did I know that when I walked into the Shake Shack Innovation Kitchen on a March afternoon, I'd be walking out with a new favorite food: pimento cheese. As a lifelong New Yorker (with a brief interlude in New Orleans, where I somehow missed pimento cheese in favor of other Southern staples), I don't have much experience with this spread (or dip), which is traditionally made with cheese, mayonnaise, and pimento peppers. However, as I learned during my visit to try Shake Shake's new Clubhouse Pimento Cheese menu, it's a huge deal in the Southern US. In fact, it's been called the caviar of the South. You may be asking: ...

We bought a family business for $40,000 and moved to Boise. We are raising our daughter to know it's OK to take risks.

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Heather Schoonover and her husband bought a family business for $40,000. Courtesy of Heather Schoonover Heather Schoonover and her husband, Levi, own two businesses and rental properties in Idaho. While it's busy, they say it allows them to spend more time together. She says running a mom-and-pop shop made them interested in trying a franchise. This as-told-to essay is based on a conversation with Heather Schoonover , owner of Painting With a Twist in Boise. It has been edited for length and clarity. Three years ago, my husband Levi got a call from family. His uncle had died, and the family was preparing to sell his business , which produced trophies and medals. They just wanted to be rid of it and were going to sell it for about $40,000. That was less than the truck we were considering purchasing. And unlike a truck, the business was something we hoped would appreciate in value. So, Levi and I loaded into a half-finished 1957 Airstream trailer and moved seven hours ...