PepsiCo says it's cutting prices on snacks like Lay's and Doritos by up to 15%, as consumers feel 'stretched'
PepsiCo plans to cut prices on some snacks. ADAM GRAY/Reuters PepsiCo is cutting prices on some of its brands, such as Lay's, CEO Ramon Laguarta said Tuesday. The price cuts will be as high as 15% for some products, the company said. It's the latest example of how the K-shaped economy is shaping companies' strategies. The company behind Cheetos and Lay's plans to cut snack prices as many shoppers continue to feel financially pressured. PepsiCo is cutting the suggested retail price of some snacks, such as Lay's, Doritos, Cheetos, and Tostitos, by up to 15% this week, the company said on Tuesday. "We've spent the past year listening closely to consumers, and they've told us they're feeling the strain," Rachel Ferdinando, CEO of PepsiCo Foods US, said in a statement. The price cuts won't happen across the board, CEO Ramon Laguarta said on the company's fourth-quarter earnings call on Tuesday. PepsiCo will be "very surg...