‘What does this have to do with selling books?’
Adam Selipsky gave his first AWS re:Invent keynote this morning since taking over as CEO from Andy Jassy earlier this year. He had big shoes to fill, but it’s not as though Selipsky was a complete stranger to the AWS team. In fact, he had been at the division since its earliest days, helping Jassy to build it into a substantial business, before leaving in 2016 to become CEO at Tableau. He began the day with a history lesson, and he didn’t need to count on others to feed the background to him, given he had been there when they opened their doors in Seattle all those years ago, a pig-in-a-poke of an idea to sell web services. As Selipsky told it when he presented the cloud infrastructure concept to early potential customers, they didn’t quite get it. “What does this have to do with selling books?” he was continually asked. While he didn’t share the answer he gave, I would speculate that it had nothing to with it, and it had everything to with it. Years ago, at a presentation with A