Netflix's co-CEO explains the controversial design to pursue a subscription tier that includes ads after resisting them for over a decade
Jemal Countess/Getty Images for IFP The NYT interviewed Netflix's co-CEO, Ted Sarandos, amid big changes at the company. He discussed the likely impending advertising model with the outlet. "For us, it was all about simplicity... I think it can now withstand some complexity," he told the outlet. There's been a lot going on at Netflix, from layoffs to a market rout , and the plan is that there will soon be more : a lower-price, ad-supported subscription option, which Netflix's co-CEO, Ted Sarandos, discussed in a recent interview with New York Times columnist Maureen Dowd. "For us, it was all about simplicity of one product, one price point," Sarandos told Dowd. However, "I think it can now withstand some complexity," he added to the outlet. Netflix had pushed back against an advertising model for years and focused on subscribers. Dowd asked Sarandos if he thought the lack of diverse revenue sources hurt the company of late. ...