Celebrities don’t want to pay Elon for a blue check
April 1 is the dumbest day on the internet, and this year, it’s not just because brands will try to prank you by selling “hot iced coffee.” Starting on Saturday, Twitter will begin removing blue checks from “legacy verified” users if they don’t sign up for a Twitter Blue subscription. This is part of new owner Elon Musk’s grand plan to make Twitter profitable, but this particular scheme has a glaring issue: If anyone with $8 per month can get a blue check, the symbol won’t be cool anymore (and also disinformation will proliferate , but Musk doesn’t seem super worried about that). Twitter initially launched its verification system in 2009 to protect celebrities from impersonation. Someone made an account pretending to be former St. Louis Cardinals manager Tony La Russa, but instead of just asking for the account to be taken down, La Russa sued Twitter. And so, the three-year-old company introduced its iconic blue check badge. Now, we’ve come full circle. Celebrities are a day awa...