MSNBC is doubling down on live events as it heads into the Versant spinoff
Lawrence O'Donnell and Rachel Maddow on stage at last year's MSNBC Live: Democracy 2024. Ralph Bavaro/MSNBC MSNBC plans to triple the number of events it puts on next year. The network also aims to capitalize on its fandom with a DTC subscription product. MSNBC, along with CNN, has experienced declines in viewership under the Trump administration. As MSNBC prepares to be hived off from NBCUniversal and reintroduce itself as MS NOW , it's making sure its audience knows who it is — live and in person. The cable network aims to triple its events next year from three in an effort to diversify its business. Leading the expansion is Marcus Mabry, who joined from CNN four months ago as SVP of content strategy. He envisions a range of events — big and small, virtual and live, open and invite-only — supported by a mix of sponsors and ticket sales. Possible topics include health, particularly mental health, and wellness. The company is also considering events with a focu...