Nevada Senator takes on racial ad targeting in new data privacy bill

Today, Sen. Catherine Cortez Masto (D-NV) is introducing a data privacy bill that would explicitly bar platforms like Facebook and Google from serving targeted ads that discriminate against protected groups, particularly by race, sexual orientation or gender.

The DATA Privacy Act would empower the Federal Trade Commission to put in place specific definitions for what is considered discriminatory behavior in targeted ad and data practices. It would also extend the FTC’s civil penalty authority for violations of those rules, alongside broader protections on user data.

“The Senator is focused [on making sure] that as Congress tackles the issue of protecting Americans data privacy, our government is also guarding against potential forms of...

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