THE BUY BUTTON REPORT: The introduction of SRC will turn the online retail payments industry on its head — here's how payments players can win in the new checkout landscape

Payments firms have introduced buy buttons to streamline the online checkout process, but so many have done so that it can have the opposite effect.

BBRBusiness Insider Intelligence

This led companies to introduce buy buttons so consumers could skip the cumbersome, labor-intensive steps required to input contact and payment information online, and to allow them to shop online more freely.

See the rest of the story at Business Insider

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