THE SMART SPEAKER REPORT: Smart speakers could be the fastest-growing digital platform ever — here's how to engage with customers through the devices

The smart speaker has been a runaway success in the handful of years since it hit the market, catapulting from obscurity to the peak of sales lists and cementing itself in the public consciousness.

smart speaker ownership overallBusiness Insider Intelligence

According to primary survey data from Business Insider Intelligence, as many as half of US respondents reported living in a home with a voice-enabled AI device.

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