Red Bull has laid off around 50 people in recent weeks and named a new CMO in Ken Turner, reports Patrick Coffee.
The employees affected were mostly in its culture marketing teams that oversaw projects tying the energy drink brand to hip-hop music and breakdancing culture.
The shakeup follows the firings of North America CEO Stefan Kozak and CMO Amy Taylor after leaks of an employee letter urging more support for Black Lives Matter and a racially offensive slide from a company meeting.
It's not just brand promotions — creators make money off their online success in a number of ways, report Amanda Perelli, Sydney Bradley, and Dan Whateley.
From ads on videos to selling merchandise, and earning revenue through affiliate marketing, creators have several potential revenue streams across platforms like YouTube, Instagram, and TikTok.
Molson Coors is making Topo Chico its third hard seltzer launch of 2020 under a deal with Coca-Cola, reports Alex Bitter.
Topo Chico's "really strong following," stemming from its origins as a brand popular in Texas and Mexico, will help it grow across the US, Molson Coors CMO Michelle St. Jacques told Business Insider.
Beverage companies have piled onto hard seltzer, and St. Jacques said that the company's strategy, which includes expanding into the category, "still holds true despite the pandemic."
“Jidoka” is a new one to me. TRI (Toyota Research Institute) CEO Gill Pratt described the concept as “Automation with a Human Touch.” The anglicized version of the notion is “Autonomation” — both are modified forms of “ automation,” in their respective languages. The word was originally applied to Toyota’s Production System, highlighting the need for human participation in the process. Quoting from Toyota here: Employing Jidoka principles throughout the production process is a vital element of the Toyota Production System, forcing imperfections to be immediately addressed by self-inspecting workers and thereby reducing the amount of work added to a defective product. Some automated machines can also function in the detection process, allowing human operatives to only be engaged when alerted to a problem. It’s a nice sentiment — a kind of harmony between robots and humans that ultimately plays to their respective strengths. There is, of course, a very real question of how fundamen
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